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Premium Cigar Association - PCA 2026

TRIADE showcases its expertise in New Orleans (USA)

A first-time involvement to mark the return of the TRIADE brand

In April 2026, TRIADE participated in the Premium Cigar Association (PCA) trade show in New Orleans, United States, one of the world’s most important events dedicated to the world of premium cigars.

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This participation marks a significant milestone in the brand’s international expansion and accompanies its return to the high-end cigar humidor market.

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Over the course of several days, our team had the opportunity to meet with specialty retailers, distributors, importers, and industry professionals from around the world to showcase our new collection of French-made cigar humidors.

 

Showcasing French expertise

The PCA 2026 trade show provided an opportunity to showcase more than 35 years of expertise in the manufacture of cigar humidors and high-end wooden cases.

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Visitors were able to explore the various aesthetic styles offered by TRIADE, ranging from the most minimalist collections to the most intricate marquetry designs.

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Our participation also allowed us to showcase the quality of our selected materials, the level of craftsmanship in our products, and our ability to develop fully custom projects.

 

A gathering of professionals from around the world

Every year, the PCA brings together the key players in the premium cigar industry.

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Our participation allowed us to network with:

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  • specialty retailers,

  • international distributors,

  • importers,

  • cigar lounge owners,

  • manufacturers,

  • collectors,

  • and luxury industry professionals.

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These meetings reinforce our commitment to sustainably expanding TRIADE’s international presence.

The Collections on Display

On this occasion, TRIADE unveiled several creations showcasing the various facets of its craftsmanship:

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  • LINEA Collection

  • ORIGIN Collection

  • PRESTIGE Collection

  • American Eagle – Limited Edition

  • Cigar Humidors for 50, 100, and 150 Cigars

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Each model generated significant interest thanks to its high-quality craftsmanship, premium finishes, and unique visual identity.

 

Renowned French Craftsmanship

All the cigar humidors showcased at the trade show are entirely crafted in our workshop located near Lyon.

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Our team oversees every stage of production:

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  • design,

  • cabinetmaking,

  • veneering,

  • marquetry,

  • varnishing,

  • assembly,

  • quality control.

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This comprehensive expertise allows us to meet the expectations of both passionate individuals and projects developed for professionals and brands.

 

An International Ambition

The 2026 Business Plan reaffirms TRIADE’s ambition to expand its presence in international markets.

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Our goal is to offer a high-end French alternative to the industry’s long-standing players by highlighting:

 

  • French manufacturing,

  • artisanal craftsmanship,

  • exceptional materials,

  • custom design,

  • and impeccable finish quality.

 

Thank you for your warm welcome

We would like to extend our heartfelt thanks to all the visitors who came to discover our world during this edition of the Premium Cigar Association 2026.

These interactions reinforce our commitment to continuing to develop new collections and projects designed for both enthusiasts of fine objects and industry professionals.

We are already looking forward to reconnecting with the entire community at future editions.

 

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